Concept Store
Concept Store🏄"Love to support local, glad I stopped in after walking by for a year"
👕Strong Patagonia and women's swim selection
🅿️Ample parking, rarely crowded
Step into surfing history at the shop that started it all. Hobie's has been the heartbeat of Dana Point surf culture since 1954, when legend Hobie Alter opened the first surf shop in Southern California.
Historic surf shop
Surfing heritage
Premium surf gear
SoCal beach culture
Concept StoreConcept Store🏄"Love to support local, glad I stopped in after walking by for a year"
👕Strong Patagonia and women's swim selection
🅿️Ample parking, rarely crowded
Step into surfing history at the shop that started it all. Hobie's has been the heartbeat of Dana Point surf culture since 1954, when legend Hobie Alter opened the first surf shop in Southern California.
Historic surf shop
Surfing heritage
Premium surf gear
SoCal beach culture