"dare to smell the poster"
Blueberry and strawberry scents spotted
Posters scattered citywide, plus every Lidl store
Advertising that actually smells good: Lidl's scratch-and-sniff posters let you rub a spot and catch a whiff of real strawberry or blueberry, right on the street. Free, weird, and weirdly delightful.
They recommend it:
"dare to smell the poster"
Blueberry and strawberry scents spotted
Posters scattered citywide, plus every Lidl store
Advertising that actually smells good: Lidl's scratch-and-sniff posters let you rub a spot and catch a whiff of real strawberry or blueberry, right on the street. Free, weird, and weirdly delightful.
They recommend it:
What are you into?
- Scratch and sniff
- Fruit-scented posters
- Street-side surprise
- Free to try