Francisco Javier Barraza Rodríguez, known as Pancho Barraza, is a Mexican singer‑songwriter and musician born in Juan José Ríos, Sinaloa. He pioneered the romantic style of banda music and has released numerous albums such as *Mis Canciones de Amor* and *Cuenta Conmigo*. His live shows are noted for their emotional intensity and large‑crowd appeal, earning him the title “Poeta del Amor.”