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Luxury ShoppingLuxury ShoppingThe North Face Flatiron
Union Square
The North Face's Flatiron flagship feels like stepping into the mountains. A massive LED screen towers over terrain-inspired floors and displays, with climbing route maps and tent-material lanterns bringing outdoor grit indoors.
Immersive retail experience
Mountain-inspired design
Two-story LED screen
Climbing history displays
The North Face Flatiron
Union SquareOpen
Luxury ShoppingLuxury ShoppingThe North Face's Flatiron flagship feels like stepping into the mountains. A massive LED screen towers over terrain-inspired floors and displays, with climbing route maps and tent-material lanterns bringing outdoor grit indoors.
Immersive retail experience
Mountain-inspired design
Two-story LED screen
Climbing history displays