Luxury Shopping
Luxury ShoppingLongchamp Soho
SoHo
Thomas Heatherwick turned a SoHo townhouse into a surrealist playground where a 110,000-pound neon green staircase ripples through the space like a giant zipper unfurling. It's retail theater: you come for the bags, you stay for the architecture that swallows you whole.
Iconic wavy staircase
Architectural landmark
Designer retail experience
Neon green interior
Tips
🎨stairs inspired by a zipper, coated in rubberized neon green
📸the 42-foot green wall makes a bold backdrop
🛋️check out the mid-century Croissant Sofa upstairs
Longchamp Soho
SoHoOpen
Luxury ShoppingLuxury ShoppingThomas Heatherwick turned a SoHo townhouse into a surrealist playground where a 110,000-pound neon green staircase ripples through the space like a giant zipper unfurling. It's retail theater: you come for the bags, you stay for the architecture that swallows you whole.
Iconic wavy staircase
Architectural landmark
Designer retail experience
Neon green interior
Tips
🎨stairs inspired by a zipper, coated in rubberized neon green
📸the 42-foot green wall makes a bold backdrop
🛋️check out the mid-century Croissant Sofa upstairs
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