

Prada New York Broadway
SoHo
Rem Koolhaas turned this former Guggenheim space into a sci-fi retail fantasy with floating glass staircases and modular displays, but reviews suggest the staff don't always match the architecture's ambition.
Architectural landmark
Luxury fashion house
Rem Koolhaas design
Floating glass staircase
Prada New York Broadway
SoHoOpen


Rem Koolhaas turned this former Guggenheim space into a sci-fi retail fantasy with floating glass staircases and modular displays, but reviews suggest the staff don't always match the architecture's ambition.
Architectural landmark
Luxury fashion house
Rem Koolhaas design
Floating glass staircase