Playground
PlaygroundTheater District
Step into a three-story toy wonderland where you can dance on the famous giant piano from the movie Big, pose with a toy soldier, and lose yourself in whimsical displays that feel straight out of Willy Wonka. Whether you're hunting for a special souvenir or just embracing your inner child, this 160-year-old emporium delivers pure, nostalgic magic.
Tips
June 11
Watch a life-sized Toy Soldier unlock the doors with theatrical flair each morning at this beloved toy store. It's a charming little ritual that sets the tone for a day of wonder: ceremonial drum rolls, precision marching, and the satisfying click of the store officially opening for business.
June 11
Start your morning with a dose of pure whimsy: the FAO Schwarz Toy Soldiers perform a ceremonial opening with music, marching, and old-school pageantry right on Rockefeller Plaza. It's free, it's nostalgic, and it's the kind of only-in-New-York moment that'll have you grinning like a kid.
Theater DistrictOpens Thursday at 10:00 AM
PlaygroundPlaygroundStep into a three-story toy wonderland where you can dance on the famous giant piano from the movie Big, pose with a toy soldier, and lose yourself in whimsical displays that feel straight out of Willy Wonka. Whether you're hunting for a special souvenir or just embracing your inner child, this 160-year-old emporium delivers pure, nostalgic magic.
Tips
June 11
Watch a life-sized Toy Soldier unlock the doors with theatrical flair each morning at this beloved toy store. It's a charming little ritual that sets the tone for a day of wonder: ceremonial drum rolls, precision marching, and the satisfying click of the store officially opening for business.
June 11
Start your morning with a dose of pure whimsy: the FAO Schwarz Toy Soldiers perform a ceremonial opening with music, marching, and old-school pageantry right on Rockefeller Plaza. It's free, it's nostalgic, and it's the kind of only-in-New-York moment that'll have you grinning like a kid.
