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FAO Schwarz 1
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FAO Schwarz

Theater District

Step into a three-story toy wonderland where you can dance on the famous giant piano from the movie Big, pose with a toy soldier, and lose yourself in whimsical displays that feel straight out of Willy Wonka. Whether you're hunting for a special souvenir or just embracing your inner child, this 160-year-old emporium delivers pure, nostalgic magic.

iconic NYC experience
giant floor piano
interactive toy displays
toy soldier greeters

Tips

๐ŸŽน"a little bit magical" โ€” tween visitor
๐ŸงธJellycat Diner books out fast, reserve ahead
๐Ÿช–get greeted by a toy soldier at the door

FAO Schwarz

30 Rockefeller Plaza, New York, NY 10111, USA

$50

Upcoming at FAO Schwarz

Thursday, Jun 11
Toy Soldier Opening Ceremony

Toy Soldier Opening Ceremony

June 11

Watch a life-sized Toy Soldier unlock the doors with theatrical flair each morning at this beloved toy store. It's a charming little ritual that sets the tone for a day of wonder: ceremonial drum rolls, precision marching, and the satisfying click of the store officially opening for business.

Toy Soldiers Opening Ceremony

Toy Soldiers Opening Ceremony

June 11

Start your morning with a dose of pure whimsy: the FAO Schwarz Toy Soldiers perform a ceremonial opening with music, marching, and old-school pageantry right on Rockefeller Plaza. It's free, it's nostalgic, and it's the kind of only-in-New-York moment that'll have you grinning like a kid.

Barbie Loves FAO program

Barbie Loves FAO program

June 11

Go behind the counter at FAO Schwarz and play personal stylist for Barbie. You'll pick fashions, dress your doll, then strike a pose in a life-sized Barbie box for the ultimate photo moment.