This event is in the past.It took place on May 27, 2026 at BPI.










Discover how perfume transformed from everyday scent to luxury icon in 19th century France. Expert lecturer Eugénie Briot unpacks the chemistry, industrialization, and clever branding strategies that built the fragrance empires we know today. Bring your curiosity and questions.
free cultural event
expert-led talk
perfume history
luxury industry insights
Tips
🎒bring a bag, caddies not allowed inside
🍫pack snacks—re-entry means starting over
🔌plenty of charging sockets available
Tout savoir sur le parfum et l’industrie du luxe
Quartier Bruneseau










Discover how perfume transformed from everyday scent to luxury icon in 19th century France. Expert lecturer Eugénie Briot unpacks the chemistry, industrialization, and clever branding strategies that built the fragrance empires we know today. Bring your curiosity and questions.
free cultural event
expert-led talk
perfume history
luxury industry insights
Tips
🎒bring a bag, caddies not allowed inside
🍫pack snacks—re-entry means starting over
🔌plenty of charging sockets available
Make it an outing
Add nearby spots before or after your event