Avestan
NoHo
From the makers of The Ordinary comes a perfume counter-culture: no online sales, no flowery marketing, just one scent and the story behind it. Staff share the fragrance's Arctic inspiration like they're letting you in on a secret.
Minimalist perfume boutique
Brand storytelling experience
Exclusive NYC-only scent
Intimate staff-guided journey
Tips
🧴"feels less like a purchase, more like learning something important"
❄️try the body oil - it settles beautifully throughout the day
🎁Svalbard scent available only at this NYC location
Avestan
NoHoOpen
From the makers of The Ordinary comes a perfume counter-culture: no online sales, no flowery marketing, just one scent and the story behind it. Staff share the fragrance's Arctic inspiration like they're letting you in on a secret.
Minimalist perfume boutique
Brand storytelling experience
Exclusive NYC-only scent
Intimate staff-guided journey
Tips
🧴"feels less like a purchase, more like learning something important"
❄️try the body oil - it settles beautifully throughout the day
🎁Svalbard scent available only at this NYC location