Outgoing
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Luxury Shopping
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Avestan

NoHo

From the makers of The Ordinary comes a perfume counter-culture: no online sales, no flowery marketing, just one scent and the story behind it. Staff share the fragrance's Arctic inspiration like they're letting you in on a secret.

Minimalist perfume boutique
Brand storytelling experience
Exclusive NYC-only scent
Intimate staff-guided journey

Tips

🧴"feels less like a purchase, more like learning something important"
❄️try the body oil - it settles beautifully throughout the day
🎁Svalbard scent available only at this NYC location

Avestan

248 Elizabeth St, New York, NY 10012, USA