Concept Store
Concept StoreHappy99
Chinatown
Run by a two-person team, Happy99 nails the 2000s-10s internet aesthetic in a way that never feels overdone. Browse Y2K clothing, jewelry, and accessories—some pieces only available in-store.
Y2K internet aesthetic
Nostalgic fashion
Two-person indie brand
Showa retro decor
Tips
✨"my favorite branding of any store in NYC" (Backseat Driver)
👟occasional vintage sneaker finds at below-resale prices
🏙️check out the miniature replica model of the store
Happy99
ChinatownOpens Friday at 12:00 PM
Concept StoreConcept StoreRun by a two-person team, Happy99 nails the 2000s-10s internet aesthetic in a way that never feels overdone. Browse Y2K clothing, jewelry, and accessories—some pieces only available in-store.
Y2K internet aesthetic
Nostalgic fashion
Two-person indie brand
Showa retro decor
Tips
✨"my favorite branding of any store in NYC" (Backseat Driver)
👟occasional vintage sneaker finds at below-resale prices
🏙️check out the miniature replica model of the store