





Musée Lu
Haute-Goulaine
Step into the sweet history of France's favorite butter cookie. Musée Lu traces the iconic brand from 1846 to today through vintage ads, antique tins, and the story of two bakers who built a biscuit empire.
French heritage brand
Vintage advertising collection
Family-friendly history
Interactive brand museum
Tips
🍪the classic Petit Beurre was invented here
🎨vintage posters are the real stars
Musée Lu
Haute-Goulaine






Step into the sweet history of France's favorite butter cookie. Musée Lu traces the iconic brand from 1846 to today through vintage ads, antique tins, and the story of two bakers who built a biscuit empire.
French heritage brand
Vintage advertising collection
Family-friendly history
Interactive brand museum
Tips
🍪the classic Petit Beurre was invented here
🎨vintage posters are the real stars