History ExhibitionHistory ExhibitionAncienne usine Picon
Réformés
This stately building housed the factory where Gaëtan Picon invented his bitter orange aperitif in 1837, a drink so intense it launched the French tradition of mixing booze with beer.
Historic factory building
19th century industrial heritage
Iconic local aperitif
Architectural landmark
Tips
🍺Picon-bière was born from the drink's bitterness
🏆became France's leading aperitif by 1930
🗿look for Gaëtan Picon's bust on the façade
Ancienne usine Picon
Réformés
History ExhibitionHistory ExhibitionThis stately building housed the factory where Gaëtan Picon invented his bitter orange aperitif in 1837, a drink so intense it launched the French tradition of mixing booze with beer.
Historic factory building
19th century industrial heritage
Iconic local aperitif
Architectural landmark
Tips
🍺Picon-bière was born from the drink's bitterness
🏆became France's leading aperitif by 1930
🗿look for Gaëtan Picon's bust on the façade