Concept Store
Concept StoreSanta Cruz Seaside Company Human Resources (Santa Cruz Beach Boardwalk)
Santa Cruz
Skip the generic keychains. The Walk stocks Santa Cruz-themed Merge4 Socks and local gear that's actually worth wearing home. Perfect for grabbing a piece of the coast without the tourist trap vibe.
beach souvenirs
boardwalk shopping
family-friendly
local merchandise
Tips
🧦Merge4 Socks are the standout buy
💳MyBoardwalk Cards work here
Santa Cruz Seaside Company Human Resources (Santa Cruz Beach Boardwalk)
Santa CruzOpens Friday at 8:00 AM
Concept StoreConcept StoreSkip the generic keychains. The Walk stocks Santa Cruz-themed Merge4 Socks and local gear that's actually worth wearing home. Perfect for grabbing a piece of the coast without the tourist trap vibe.
beach souvenirs
boardwalk shopping
family-friendly
local merchandise
Tips
🧦Merge4 Socks are the standout buy
💳MyBoardwalk Cards work here