Luxury Shopping
Luxury ShoppingIf Soho New York
SoHo
Andy Warhol once gave this 1978 SoHo pioneer a year of free ads in Interview magazine. Today IF still stocks the designers' designers: Yohji Yamamoto, Comme des Garçons, Paul Harnden, and Maison Margiela in a space that feels more art gallery than shop.
Avant-garde designer fashion
Japanese and European labels
Andy Warhol's favorite
Soho fashion institution
Tips
🧥"IF SOHO is a must-visit if you're into artisanal fashion!"
🏛️"like a museum and is a real bit of Soho history"
👋ask for Rodolfo or Mizuno by name
If Soho New York
SoHoOpen
Luxury ShoppingLuxury ShoppingAndy Warhol once gave this 1978 SoHo pioneer a year of free ads in Interview magazine. Today IF still stocks the designers' designers: Yohji Yamamoto, Comme des Garçons, Paul Harnden, and Maison Margiela in a space that feels more art gallery than shop.
Avant-garde designer fashion
Japanese and European labels
Andy Warhol's favorite
Soho fashion institution
Tips
🧥"IF SOHO is a must-visit if you're into artisanal fashion!"
🏛️"like a museum and is a real bit of Soho history"
👋ask for Rodolfo or Mizuno by name