This event is in the past.It took place on August 7, 2026 at L'Aventure Michelin.
History Exhibition🎨"A perfect example of how modern brand storytelling should be done"
🚲"We hadn't realised Michelin was so much more than tyres!"
🚴The cycling room is a hidden highlight
A perfect example of how modern brand storytelling should be done, this museum traces Michelin from early bicycle tires to cutting-edge racing tech through interactive exhibits and full-immersion experiences.
Industrial heritage
Interactive exhibits
Family-friendly
Brand storytelling
History Exhibition🎨"A perfect example of how modern brand storytelling should be done"
🚲"We hadn't realised Michelin was so much more than tyres!"
🚴The cycling room is a hidden highlight
A perfect example of how modern brand storytelling should be done, this museum traces Michelin from early bicycle tires to cutting-edge racing tech through interactive exhibits and full-immersion experiences.
Industrial heritage
Interactive exhibits
Family-friendly
Brand storytelling