This event is in the past.It took place on June 1, 2026 at CONTŌR.

Seoul Now: The Collective 1
Concept Store
Seoul Now: The Collective 2

Seoul Now: The Collective

May 31 – Jun 1

At CONTŌR

Nolita, New York

🍵Free matcha, coffee, and vegan cookies from Mubeans Coffee
🎁Collect stamps across 4 brand zones for free gifts
📸Mirror photo zone for Instagram moments

Eight emerging Korean labels have taken over a SoHo space for a free cultural lifestyle experience mixing fashion, beauty, skincare, and jewelry you won't find elsewhere in New York. Collect stamps across four brand zones to unlock free gifts while sampling matcha, coffee, and vegan cookies from Mubeans Coffee.

Korean fashion pop-up
Free beauty sampling
Emerging indie brands
SoHo shopping experience

Save lists. Chat via text. Only hear about activities you’ll love.

Sign up free