This event is in the past.It took place on July 20, 2026 at 60 10th Ave.
Concept Store
Concept Store🕙Arrive early to avoid potential queues
🛍️Check for potential city-exclusive product drops
Justin Bieber brings his lifestyle brand to Manhattan for a five-day pop-up. The installation celebrates the one-year anniversary of his album SWAG ahead of his FIFA World Cup Halftime show performance.
exclusive streetwear pop-up
minimalist fashion
limited edition apparel
lifestyle brand activation
Concept StoreConcept Store🕙Arrive early to avoid potential queues
🛍️Check for potential city-exclusive product drops
Justin Bieber brings his lifestyle brand to Manhattan for a five-day pop-up. The installation celebrates the one-year anniversary of his album SWAG ahead of his FIFA World Cup Halftime show performance.
exclusive streetwear pop-up
minimalist fashion
limited edition apparel
lifestyle brand activation