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Tell me more, I’ll get better.
Sign up and I'll remember your taste, your people & your saves.
© 2026 Go Playfully Inc
🏝️"fun sitting around large, shared island" in the center
👩🍳Opened by MasterChef Israel winner Michal Epstein
🥯Baked fresh throughout the day, always warm
A MasterChef Israel winner brings proper New York bagels to Tel Aviv. Schmarz bakes fresh all day, piling on generous schmears, smoked salmon, and fried pickles with local twists.
NY-style bagels
Fresh-baked daily
Creative toppings
MasterChef pedigree
🏝️"fun sitting around large, shared island" in the center
👩🍳Opened by MasterChef Israel winner Michal Epstein
🥯Baked fresh throughout the day, always warm
A MasterChef Israel winner brings proper New York bagels to Tel Aviv. Schmarz bakes fresh all day, piling on generous schmears, smoked salmon, and fried pickles with local twists.
NY-style bagels
Fresh-baked daily
Creative toppings
MasterChef pedigree