This event is in the past.It took place on June 1, 2026 at 21 Spring St.

Seoul Now: The Collective 1
Concept Store

Seoul Now: The Collective

May 19 – Jun 1

At 21 Spring St

Nolita, New York

🍵Free matcha, coffee sampling, vegan cookies from Mubeans
🎁Collect stamps across 4 zones for free gifts
📸Mirror photo zone for content creators

Eight emerging Korean brands have taken over a SoHo space for a free cultural experience mixing fashion, beauty, skincare, and jewelry. Collect stamps across four brand zones to unlock gifts, sip complimentary matcha, and discover labels you won't find elsewhere in the city.

Korean fashion pop-up
Free beauty sampling
Emerging brands showcase
Cultural lifestyle experience
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