This event is in the past.It took place on September 20, 2026 at Via del Babuino, 188.

SHEIN FW HUb 1
Concept Store

SHEIN FW HUb

September 17 at 11:30am - September 20

At Via del Babuino, 188

Roma

πŸ‘—Try on pieces from all three trend zones
πŸ“ΈBold backdrops perfect for outfit photos
🎨Look for burgundy, plum, and terracotta color stories

Step into a 70s disco dream reimagined for today. SHEIN's immersive pop-up channels Soul Funk energy with bold colors, retro styling stations, and three curated trend worlds to explore and try on.

70s disco inspired
try-on stations
trend exploration
interactive styling
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